Press Release - Comprehensive Web Analytics

Organize-It News


(ROCHESTER HILLS, MI - january 20, 2008) - Most retailers have an idea of how many customers visit them daily, how many show interest in products and how many make purchases. The private nature of Internet shopping makes this a little more difficult for e-tailers: their customers can be at home in bathrobes. Since Organize-It runs a physical, brick and mortar store, and an online retail store, the company's business analysis gets complicated at times.

Accurate business analysis has always been in the forefront of General Manager Chris Nylen's strategy. 'If you don't have accurate numbers, how can you know, realistically, if your business is running efficiently or how well it's performing?', asks Nylen, rhetorically. When Nylen decided to track traffic at with a comprehensive analytics package, he and his IT team poured diligently over their options, and finally found the best product for the company's changing needs: SiteCatalyst by Omniture.

With the implementation of analytics software, Organize-It is now able to identify site traffic patterns and conversion and sales trends, as well as glean an idea of how shoppers at interact with the site. 'All of this information is going to help us make informed decisions with respect to web design and marketing,' says marketing coordinator Kelli Patterson. 'This tool is invaluable. It really helps us stay organized and on track,' she continues.

As an independent retailer, Organize-It opened their doors in 1997, specializing in the sale of storage and organization products of all shapes and sizes. In addition to operating a 9500 square foot retail location in Shelby Township, MI, with a custom closet and office furniture showroom, Organize-It has a popular web site that features thousands of innovative products ranging from kitchen gadgets to intricate shelving systems for closets and garages.

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